Katie mentioned that the character’s glamorous persona naturally lends itself to fashion and beauty categories—imagine fur-trimmed pyjamas, all things pink, and accessories Miss Piggy herself would proudly wear. She also suggested a beauty range featuring false eyelashes, sparkly eyeshadows, and vanity accessories like bedazzled mirrors and light-up eyelash curlers. For homeware, Katie envisioned a luxurious, tongue-in-cheek collection with sassy slogans and bold pink designs. In publishing, she saw potential in diaries, journals, and self-help style books centred on confidence, fashion, and unapologetic self-love—all through Miss Piggy’s iconic lens.
Learn more about Katie’s insights on the Brands Untapped website.