Quarto Books’ White Lion imprint commissioned For the Love of Farming: Farmer Will’s Guide to Life in the Fields, the debut book from TikTok influencer and Love Island figure Will Young. This seasonal guide explores the rhythms of farm life — from planting to harvest — through the lens of his Buckinghamshire family farm.
Our role
We designed the book and art-directed the photoshoot to bring Will’s story to life visually. The brief was to honour the seasonal structure, balance documentary realism with accessibility, and craft an aesthetic that feels grounded and relatable.
Celebrating the farming seasons
Our design mirrors the structure of the book: clean layouts punctuated by visual emphasis on seasonal change. Imagery is art-directed to capture the mood, texture, and light of each farming moment. The design bridges narrative and visual storytelling, letting the content breathe while keeping the look polished and cohesive.
Impact
The book translates Will’s online presence into print, extending his TikTok influence into a new medium and establishing a foundation for future publishing projects.
