Designing a sustainable series

Commissioned by Quarto Books for the Royal Horticultural Society, we were asked to design the series style for the new RHS Greener Gardening books, beginning with Vegetables and Containers. These handbooks focus on sustainable gardening practices, from growing crops with minimal impact to creating eco-friendly container gardens.

We designed the series style, covering both the internal layouts and covers of the first two titles. The framework was created to be flexible and extendable, ensuring a consistent identity across future books while allowing each to highlight its specific focus.

Clean, structured layouts guide readers through techniques, seasonal tasks, and plant directories with clarity. Photography was used to balance practical step-by-step guidance with inspiring results. Typography was chosen to feel approachable while carrying the authority of the RHS name. Subtle design variations give each title individuality while keeping the series immediately recognisable.

By creating a strong and distinctive series style, we gave RHS and Quarto Books a cohesive foundation for Greener Gardening — positioning it as an essential resource for sustainable gardeners.