Ebury Publishing commissioned us to develop the series design for Hayley Dean’s How to Make Anything cookbooks — starting with How to Make Anything in an Air Fryer. Covering breakfasts, lunches, dinners, sweets and snacks, the ambition was to celebrate recipes that are quick, unfussy and bold. From the outset, we built a design framework that would be recognisable and cohesive across future titles.
Our role
We created the series identity, leading cover design and internal layouts. The template combined clean, bold photography with vibrant colour accents and consistent typography — a flexible system that could adapt across different appliances and recipe themes.
Building continuity and clarity
Each book in the series shares these core visual elements: strong food photography, bursts of colour, and layouts that flex for content while staying instantly recognisable. The identity now stretches across How to Make Anything in an Air Fryer: Easy Dinners!, How to Make Anything in a Slow Cooker, and How to Make Anything in a Slow Cooker: Weeknight Wins! — building visibility and recognition with every title.
Impact
How to Make Anything in an Air Fryer: Easy Dinners! launched as an instant Sunday Times bestseller. The strong, consistent branding has helped establish the series as a go-to for fuss-free cooking in the UK market.
