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Ebury Publishing

Designing a bold low-calorie cookbook series

Blue book cover titled "Low-Cal Kitchen Bangers" by Alex Hughes, featuring bold green and pink typography and cut-out food photographs of burgers, steak with potatoes, chicken dishes, and a loaded toast, with the subtitle "100 quick and easy meals to help you lose weight," set against a pink background.

Ebury Publishing commissioned us to design Low-Cal Kitchen Bangers and 20 Minute Low-Cal Kitchen Bangers, a bold and no-nonsense cookbook series from recipe creator Alex Hughes. These books prove flavour does not have to be sacrificed in the name of calorie counting.

Our role

We created the series design, covering both interiors and covers. Punchy typography, high contrast colours, and dynamic shapes reflect the energy of the brand, while foil on the covers brings the illustrations to life and creates a recognisable look across the titles.

Matching design to voice

Packed with straight talking advice and seriously tasty recipes, the design mirrors Alex’s direct style. Every page balances bold visuals with readability and clarity, ensuring the content feels immediate, fun, and accessible.

Impact

Low-Cal Kitchen Bangers launched as a Sunday Times Bestseller, establishing a strong identity for Alex in a competitive cookbook market and giving her a distinct and cohesive publishing brand.