Plan and be part of the event of the decade

Just Said Yes: Plan Taylor’s Wedding turns the excitement around Taylor Swift and Travis Kelce into something fans can play with. Commissioned by Bluebird, an imprint of Pan Macmillan, this unofficial activity book brings together colouring, puzzles, trivia and hidden details in a playful celebration designed for Swifties.

We created the cover and internal design, developing the visual identity and illustration style that runs throughout the book. Every illustration was created by our in-house team, from Taylor and Travis to the accessories, icons and smaller details woven across the pages. This meant we could develop the design and illustration together, creating a consistent visual world from cover to cover.

For the cover, we brought the idea of classic wedding cake toppers to life by placing a glamorous Taylor and Travis atop a tiered pink cake. The cake itself is packed with playful references, from piped cats and pearls to microphones and other details fans will recognise.

That same thinking runs through the interiors. Friendship bracelets become puzzle shape frameworks, while familiar objects, symbols and references are worked into colouring pages, code-breaking, seating plans, paper rings and trivia.

Playful typography and a fast visual pace keep the experience energetic, while giving every activity enough room to colour, solve and complete. Small Easter eggs throughout add another layer for fans who know exactly what they’re looking for.

The result is a 96-page activity book that turns fandom into participation. Designed and illustrated entirely in-house, Just Said Yes brings together publishing design, illustration and interactive content, creating a book that rewards how closely fans look, as well as how they play.