TikTok and Instagram star Benji Xavier has built a loyal following with his playful, realistic approach to cooking. DK US commissioned us to design The Rebel Diet, Benji’s debut cookbook, which proves you don’t need to give up comfort food to eat healthily.
Our role
We designed the cover and internal spread template, creating a flexible framework for DK’s in-house team to roll out the final book. The brief called for a bold, dynamic design to reflect Benji’s humour and his philosophy of balance.
Creative approach
Bold typography anchors the design, paired with high-contrast layouts that highlight Benji’s energy and the food’s flavour. Every choice — from colour palette to type hierarchy — was designed to make healthy eating feel exciting, not restrictive.
Impact
The book expands Benji’s digital success into print, giving his millions of followers a tangible extension of his recipes and outlook. It positions him as a rising voice in modern food publishing.
